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The Hidden Infrastructure You Didn’t Know You Needed — And Why It Matters

Sticker shock is common when someone sees a professional website quote. “Why does it cost so much?” The truth is: most of the work that brings value is hidden under the hood.

At Northpoint Web, our Professional Suite starts at $7,500 — and it’s worth every dollar. Let’s break down what you actually get:

Strategic Planning & Discovery ($800+ value)

  • Business analysis & site architecture
  • SEO keyword research
  • Brand & audience alignment session

Technical Infrastructure ($600+ value)

  • Domain name configuration + WHOIS setup
  • DNS record routing & SSL installation
  • Hosting configuration & security hardening

Design & Development ($3,500+ value)

  • Custom-designed WordPress theme
  • Responsive across all devices
  • Page templates for Home, About, Services, Contact, Blog
  • Copywriting for up to 5 core pages

Integrations & Automation ($500+ value)

  • CRM or email list connection
  • Google Analytics setup
  • Social media integration

Testing, Launch, and Support ($1,000+ value)

  • Browser/device testing
  • Speed optimization
  • 3 months of included maintenance
  • 10 hours/month of on-call support

Add it all up, and the real-world value of your website build is over $8,500.

You’re not just buying a website. You’re investing in your business infrastructure.

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