If you own a business in Vernal, Roosevelt, or anywhere else in the Basin, you’ve probably heard it before:<\/p>\n\n\n\n
“You need a stunning, custom website with animations and a blog and a members-only portal.”<\/em><\/p>\n\n\n\n And you probably thought: “That sounds expensive. And unnecessary.”<\/em><\/p>\n\n\n\n You’re right.<\/strong><\/p>\n\n\n\n Most small businesses in the Uinta Basin don’t need a fancy website. They need a working<\/em> website.<\/p>\n\n\n\n There’s a big difference. And understanding it could be the difference between a phone that rings and a competitor down the street getting your customers.<\/p>\n\n\n\n I’ve looked at dozens of websites for local contractors, clinics, restaurants, and retailers in the Basin. And here’s what I keep finding:<\/p>\n\n\n\n Beautiful, expensive websites that fail at the basics.<\/p>\n\n\n\n The kind of site where:<\/p>\n\n\n\n One local HVAC company told me they spent $8,000 on a “modern redesign.” Six months later, they had no idea why calls hadn’t increased.<\/p>\n\n\n\n We checked their site. The phone number was in tiny text at the bottom of the homepage. On mobile, you had to tap three times just to find it.<\/p>\n\n\n\n That’s not a fancy problem. That’s a basic problem.<\/strong><\/p>\n\n\n\n Before you spend one dollar on animations, custom illustrations, or a parallax scroll effect, make sure your site has these three essentials.<\/p>\n\n\n\n On mobile, your phone number should be tappable with one thumb. It should appear at the top of every page.<\/p>\n\n\n\n Test this right now:<\/strong> Open your website on your phone. Can you find your number in under 3 seconds without scrolling? If not, you’re losing calls.<\/p>\n\n\n\n People don’t want to hunt. They want to know:<\/p>\n\n\n\n Put your hours on the homepage. Put your address in the footer of every page. And make sure your Google Maps pin is accurate.<\/p>\n\n\n\n I’ve seen a local restaurant listed at the wrong cross street for two years.<\/strong> They didn’t know. Their customers just went somewhere else.<\/p>\n\n\n\n Over 60% of local searches happen on mobile. If your site requires pinching, zooming, or waiting, people leave.<\/p>\n\n\n\n You don’t need an app. You need a site that shrinks gracefully to a small screen.<\/p>\n\n\n\n Quick test:<\/strong> On your phone, try to book an appointment, place an order, or find your parking situation. Frustrated? So are your customers.<\/p>\n\n\n\n You don’t need me\u2014or anyone\u2014to tell you if your website is working. You can check it yourself right now.<\/p>\n\n\n\n If you failed even one of these,<\/strong> you have a problem that no fancy redesign will fix.<\/p>\n\n\n\n And here’s the good news: These are the easiest, cheapest problems to solve.<\/p>\n\n\n\n I worked with a small hardware retailer in Roosevelt earlier this year. Their site was old\u2014we’re talking early-2000s old. But it had:<\/p>\n\n\n\n We didn’t rebuild it. We just fixed the broken parts, made it load faster, and added a single line: “Call ahead to check stock.”<\/em><\/p>\n\n\n\n Within 30 days, they got 12 calls from people who drove from Vernal because they called first.<\/p>\n\n\n\n They didn’t need fancy. They needed functional.<\/strong><\/p>\n\n\n\n I’m a local web designer based right here in the Uinta Basin. I don’t build $20,000 showpieces for national brands. I build working websites for local businesses that need more customers.<\/p>\n\n\n\n Here’s what I’m offering to anyone who reads this post:<\/p>\n\n\n\n A free 15-minute website review.<\/strong><\/p>\n\n\n\n I’ll look at your site (or your Facebook page if you don’t have a site yet) and tell you:<\/p>\n\n\n\n No pitch. No pressure. Just a local opinion from someone who wants to see Basin businesses win.<\/p>\n\n\n\n \ud83d\udcde Call or text me at\u00a0435-733-0406 If you own a business in Vernal, Roosevelt, or anywhere else in the Basin, you’ve probably heard it before: “You need a stunning, custom website with animations and a blog and a members-only portal.” And you probably thought: “That sounds expensive. And unnecessary.” You’re right. Most small businesses in the Uinta Basin don’t need a fancy […]<\/p>\n","protected":false},"author":2,"featured_media":1757,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/northpointweb.com\/uintabasin\/wp-json\/wp\/v2\/posts\/1862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/northpointweb.com\/uintabasin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/northpointweb.com\/uintabasin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/northpointweb.com\/uintabasin\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/northpointweb.com\/uintabasin\/wp-json\/wp\/v2\/comments?post=1862"}],"version-history":[{"count":0,"href":"https:\/\/northpointweb.com\/uintabasin\/wp-json\/wp\/v2\/posts\/1862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/northpointweb.com\/uintabasin\/wp-json\/wp\/v2\/media\/1757"}],"wp:attachment":[{"href":"https:\/\/northpointweb.com\/uintabasin\/wp-json\/wp\/v2\/media?parent=1862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/northpointweb.com\/uintabasin\/wp-json\/wp\/v2\/categories?post=1862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/northpointweb.com\/uintabasin\/wp-json\/wp\/v2\/tags?post=1862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\n\n\nThe $10,000 Mistake I See Local Businesses Make<\/h2>\n\n\n\n
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\n\n\n\nThe 3 Things Every Basin Business Website Must Have (Before Anything Else)<\/h2>\n\n\n\n
1. Your Phone Number \u2014 Front and Center<\/h3>\n\n\n\n
2. Your Hours and Location \u2014 Impossible to Miss<\/h3>\n\n\n\n
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3. A Site That Works on a Phone \u2014 No Exceptions<\/h3>\n\n\n\n
\n\n\n\nA 5-Minute Checklist for Any Basin Business Owner<\/h2>\n\n\n\n
Check This<\/th> Pass\/Fail<\/th><\/tr><\/thead> Can you find your phone number on mobile in under 3 seconds?<\/td> \u2610<\/td><\/tr> Is your address correct on your site AND Google Maps?<\/td> \u2610<\/td><\/tr> Are your hours listed on the homepage?<\/td> \u2610<\/td><\/tr> Does your site load in under 4 seconds on a phone?<\/td> \u2610<\/td><\/tr> Can a stranger tell what you do within 5 seconds of landing?<\/td> \u2610<\/td><\/tr> Is your “Contact” button or form actually working? (Test it!)<\/td> \u2610<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n\n\n\nWhat “Working” Looks Like (Real Example, Real Basin Business)<\/h2>\n\n\n\n
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\n\n\n\nYour Turn: Let’s Check Your Site for Free<\/h2>\n\n\n\n
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\ud83d\udce7 Email me at\u00a0andy@northpointweb.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"